Why Video?

Video content delivers an increase in sales of products and services as well as increased audience engagement with your brand, organisation and story. In addition it can be used in many other forms in order to support the growth of your business or organisation.

Film is a highly effective way of delivering in-house training for staff and convincing a potential investor of a great idea. We’ve all sat through dull presentations – they’re the worst. With video you can move your audience, excite them or wow them while delivering the key facts to engage them with your product, pitch or idea.

Perhaps you are holding an event that you want to show off to the world or to entice new talent to join your company. Maybe you need some educational material, or want a record of a lecture or seminar you are leading, or even to use video to bring a whole new perspective to your field. The list goes on.

Below, we’ve compiled a few quotes and stats highlighting the importance and value of video content:

Telling stories is not just the oldest form of entertainment, it’s the highest form of consciousness. The need for narrative is embedded deep in our brains. Increasingly, success in the information age demands that we harness the hidden power of stories.
Psychology Today

64%… That’s how much more likely website visitors are to buy a product on an online retail site after watching a video. In addition, visitors who view videos stay on the site an average of 2 minutes longer than those who don’t view videos.
Comscore

By 2017, Internet video traffic will be 69% of all global consumer Internet traffic.
Cisco

The chances of getting a page one listing on Google increase 53 times with video.
Threemotion.co.uk

Stories are remembered up to 22 times more than facts alone.
Jennifer Aaker, Stanford University

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